OVERVIEW:
Capture the intersection of the Starry brand persona with our players’ own personalities in a way that feels both uplifting and refreshing–while still emanating the iconic swagger and confidence of the NBA/WNBA.
From each individual player to the content captured, tap into the fun, humor, and mischievousness of the Starry brand in a bold, confident way. Use a mix of unexpected angles and fresh product perspectives, we’ll establish an own-able look for the Starry brand’s NBA partnership that is disruptive and eye-catching at every touchpoint.