BURGER KING | THE SMURFS KING JR

OVERVIEW

Create 0:15 second CGI scripts for TV/Digital to communicate the Smurfs King Jr. Meal Program and generate excitement for the Smurf program, highlight the premium cups.

ROLE

Concepting | Designer | Final Production Approval

OPEN ON PAPA SMURF, HANDY, BLOSSOM, AND STORM PEERING DOWN INTO A MAGIC POND ON THE EDGE OF THEIR MUSHROOM VILLAGE. IN THE WATER THEY SEE THE REFLECTIONS OF THEIR CUPS LOOKING BACK UP AT THEM. PAPA SMURF TOES THE WATER AND THEY DISSOLVE INTO BEAUTIFUL BLUE LIGHT. VO: At Burger King, the Smurfs are here for a little adventure!

OPEN ON PAPA SMURF, HANDY, BLOSSOM, AND STORM PEERING DOWN INTO A MAGIC POND ON THE EDGE OF THEIR MUSHROOM VILLAGE. IN THE WATER THEY SEE THE REFLECTIONS OF THEIR CUPS LOOKING BACK UP AT THEM. PAPA SMURF TOES THE WATER AND THEY DISSOLVE INTO BEAUTIFUL BLUE LIGHT. VO: At Burger King, the Smurfs are here for a little adventure!

Result of character imagination.

Result of character imagination.

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